We were lucky enough to work with Guinness World Records again this year as they celebrated their annual event ‘Guinness World Records Day’ on Thursday 12th November. An estimated 200,000 people around the world came together and attempted a wide range of records in celebration of the fifth annual Guinness World Records Day. The global event attracted record breakers from every continent striving to make their mark in the famous book.
TNR worked closely with the Guinness World Records Team across their TV, Online and Radio PR and enjoyed yet another very successful year achieving national and international coverage.
It seems highly unfair that someone should have this much fun at work as the TNR production crew travelled the far reaches of the globe to film weird and wonderful record attempts, including;
The Most Nationalities in a Sauna – Finland;
The Highest Standing Jump on a Bicycle in Italy;
and The Furthest Distance to Pull a Bus with your Hair in London.
The Ironman from Leicester, Manjit Singh attempts the record for the furthest distance pulling a double-decker bus by the hair at Battersea Park in London. Press Association Images
The Romance was truly brought back to London’s St Pancras international railway station, in an attempt to set a Guinness world record for the largest group hug. The record was set by 112 people hugging for one minute.
Guinness world record for the largest group hug. Press Association Images
The footage was picked up by the International London bureaux’s, the UK’s national and regional TV stations as well as multiple online editorial sites. The radio day achieved 29 radio interviews with BBC and large commercial stations across the country.
Post by Penny Joyner (Marketing Executive for TNR Communications)